Dear Fellow Digital Marketer,
Congratulations on taking a major step towards launching your lead generation journey online. This toolkit will guide you on developing an all-encompassing digital marketing and social media plan of action using many tips, tricks, advice, and tools I have gleaned from my time as a digital marketing consultant.
Just one thing…
The challenge for you is to take what you learn from this book and start researching your target audience plus assembling the necessary documents, which consumes time you simply may not have. For this reason, I have created these things for you – just as I would if I was consulting at your business in person.
So if you want to start your new digital marketing and social media strategy without delay, you can download ready-made spreadsheets, checklists, calendars, and more professional tools in…
…The Complete B2B Digital Marketing Strategy Toolkit: B2B Lead Generation in the Online World
1. Take your social media performance to the next level
Did you know an estimated 87% of B2B marketers apply their trade on social media and consider it to be the most effective tool of all types of content marketing? And that 80% of businesses plan on increasing the amount of resources allocated to social media in the future?
B2B Social Media: The Complete Guide to Developing a B2B Social Media Strategy (Plus a Case Study) – valued at $18.99 in paperback from Amazon – will teach you all the essential skills to not only rank amongst those 87% but position your brand alongside the best in your industry.
- Best practices of popular social media platforms
- Managing social media content creation & posting
- How to find & target the right people
- Tracking & reporting performance metrics
- How to manage risks & plan for future growth
The worst thing you can do on social media is get started and then slowly let your profiles die with little updated content.
Now, I know you only have a small bank of resources to devote to tweeting, pinning, and liking.
That’s why this book delivers straightforward guidance on how to enhance lead generation, customer acquisition, and client retention using social media in under an hour a day.
Heck, you may even be able to schedule a full month’s worth of click-worthy content in a single day. And I’ll show you how.
This eBook is split into four parts over twelve chapters and gives you downloadable tools to help boost your lead generation endeavours while saving time, money, and making sure you maintain a consistent presence on social media.
Part I through Part III examines why social media is important for B2B companies and investigates which popular social media platforms are most relevant and beneficial to you.
Along the way you’ll discover which social media management tools can streamline and simplify your ongoing social media content development after deciding on the type of content you’ll create.
2. Streamline your social media strategy with my Detailed Editorial Calendar
An editorial calendar with a set of daily topics is your digital personal assistant that supports your ongoing engagement on social media and ensures every one of your profiles continues to uphold a consistent publishing schedule and brand voice.
My fully-editable editorial calendar will also help you discover the optimal days and times for future publishing to keep the time you spend scheduling social media content to an absolute minimum.
3. Make your life even easier with a One-Page Cheat Sheet
Your guiding light in consistent engagement, I’ve created an editable 7-Day Cheat Sheet Wall Chart for you to download and edit according to your brand style, social media platforms, and posting schedule.
The cheat sheet hangs on your wall and is arranged so that anyone can grasp what’s meant to be posted on any given day with just a second’s glance.
4. Say the right thing and build a following
Based on the incredible success of other brands, I’ve developed a Social Media Swipe File that includes 100 engaging fill-in-the-blanks post copy.
Research proves the less you say the more people want to read and share what you say. That’s why my Social Media Swipe File includes a text length calculator so you know exactly how to optimise each post before you schedule it.
5. Get the backing of an influencer
Included in my B2B social media toolkit is a list of leading social media influencers to follow.
These are the social media users with enough clout to attract a long list of followers eager to engage with every post. Get them on your side and you can receive a significant boost in followers, website visitors, clients, and customers.
What’s more, the editable list makes ongoing influencer tracking a breeze.
6. Track success and attract even more
I show you how you should monitor and report social media activity with a straightforward KPI tracking spreadsheet that can be personalised to your own business objectives.
Download the ready-made table of achievable social signals such as how many users follow your page and share your content – a measurable indication of success.
Not getting the results you want?
This book even lists the best practices of social media marketing on LinkedIn, Facebook, and Twitter to draw thousands more people to your business you couldn’t reach before.
Part IV then shows you how the previous three parts work in a real-world environment.
You’ll read how I optimised the social media activity of a small B2B business based on their limited resources so that they could comfortably manage five branded social media profiles and perform all social media tasks in just 15 minutes a day!
By complementing the information in this book with a real-life case study, I’ll show you step by step exactly how to take advantage of social media with the resources you already have available; however limited or abundant they may be.
7. Convert more site visitors into clients
Did you know email direct marketing (EDM) not only generates the same number of page views as Google searches, but also converts more visits into clients for B2B companies and yields a higher add-to-cart rate for ecommerce sites?
What’s more, email direct marketing converts four times more visitors than those coming from social media.
How is this possible?
Because email is a form of permission marketing – unlike search and social – your potential clients have already chosen to enter into a relationship with your business by signing up to receive your emails from time to time. And now that you’ve crossed this barrier you are better equipped to sell your services.
In other words, they know you and want to hear more from you.
But if you’re like most businesses, you allocate the least amount of your marketing budget to email.
With such a high conversion success rate, email marketing should be your top priority.
If you’re still not convinced yet, here are a few more benefits of EDM:
- EDM is the most measurable marketing activity available. You can easily track email delivery, email open rate, click-through rate, and conversions linked to email clicks.
- Compared to traditional direct marketing, emails don’t consume super expensive printing and postage costs. In fact, if you omit the expense of time, it doesn’t cost anything to send an email.
- Similarly, because there are no printing and postage costs, you are helping to save trees and reduce your company’s carbon footprint. True eco-friendly marketing.
- Now think about the time it takes to design a print-ready marketing product, add the individual addresses of your mail list, and for your mailing to reach the recipients; not to mention the reliance on your postal service to deliver a high percentage of those mailings. Emails, on the other hand, can be created quickly and received by recipients almost instantly and at a scheduled determined by you.
- The return on investment far exceeds other marketing efforts, especially when you consider the challenge of measuring social media ROI in terms of brand awareness and sentiment.
Everyone who reads Developing a B2B Email Direct Marketing Campaign, will learn how to master this high-converting, budget-friendly marketing method with downloadable tools including:
8. Meticulous 28-Point Pre-Send Checklist
A list of pre-launch checks designed to catch potential errors and ensure your marketing emails are flawless before hitting send.
9. 127 Subject Line Swipe File
127 engaging subject line ideas to radically boost open and conversion rates. It’s a fill-in-the-blanks list that you can simply copy, paste and edit with your own unique offer.
10. Email Marketing Tracking Sheet
Keep your EDM strategy clean and hassle-free with this straightforward EDM tracking spreadsheet that you can use from your very first campaign.
11. 6-Month EDM Flow Chart
By now you know why email marketing is so essential and why it should be a major focus in your digital marketing efforts.
But perhaps you don’t know how to run an effective yet headache-free EDM campaign that will ensure you start the right way and produce ongoing results. That’s why I developed a handy EDM Flow for you to develop a six-month email campaign.
12. One-Page Risks & Legalities Training Cheat Sheet
Learn all the risks and legalities of running EDM campaigns that your email marketing specialists, sales team and clients must comply with in an easily digestible format.
13. Drive targeted leads to your site
Search Engine Marketing (SEM) is used to attract targeted search users to your landing page and gain traction among business decision makers in your industry.
Google AdWords has the power to drive large volumes of high-quality traffic to your company website.
But Google AdWords is not a light switch.
You can’t just turn on ads and expect to get lots of sales and leads. Even raising your bids to get top rank doesn’t guarantee clicks.
Developing a B2B AdWords Campaign Guide is a step-by-step guide to setting up an optimised AdWords campaign.
This straightforward yet detailed guide is specifically designed to help digital marketers and small businesses determine the optimal use of Google AdWords during your first venture into pay per click (PPC) advertising.
Inside you’ll discover what Google AdWords is, why AdWords is preferred over other media channels, how an initial campaign is developed, and get recommendations for your future campaigns.
You’ll learn how to:
- Increase brand awareness online.
- Boost the number of unique and return visitors to your website.
- Attract the specific demographic of business buyers looking for your services.
Writing high-performance ads on AdWords can be extremely frustrating because you only get a tiny space to fit all your ad copy.
14. Boost click-through and conversion rates
The simplest ways to achieve success with SEM is to write better AdWords ads. I’ve made a list of fill-in-the-blanks AdWords examples to show you how to make your AdWords ads effective.
Reach potential customers that otherwise would not have seen or clicked on the website link from within the standard organic search results.
15. Sell to millions of shoppers online
Smart ads on Google Shopping lead to better shopping experiences for search users and turn Google results into your own shop.
So if you’re in the business of selling products, a pre-formatted product feed Excel spreadsheet helps you easily add products to Google Shopping.
16. Learn how to write killer content
More and more SEO specialists and digital marketers are giving website usability their full concentration. And with the backing of search engine giants, Google, enhancing website usability is a must-have strategy for all website administrators.
See how you can significantly increase website visitors by producing your own content and keep visitors on your site by enhancing website usability.
17. Write eye-catching blog titles in a flash
Stuck for ideas when writing killer content for your site?
I give you an article writing fill-in-the-blanks Swipe File offering 112 engaging blog titles (with examples) you can use to kickstart your content marketing strategy.
18. Get visitors to pass your message to others
Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness.
Read the online version of my book Experts on Viral Marketing: How to BUILD Viral Content that includes different expert perspectives to develop a single approach to viral marketing and show you how digital marketers can implement such a strategy.
19. BUILD viral content in 5 easy steps
Get a print-ready copy of my Viral Marketing BUILD Framework to use as a one-page cheat sheet to ensure your content has the best possible chance of going viral.
All of this information will be instantly accessible, including spreadsheets, presentations, checklists, and swipe files; all digitally downloadable for easy, quick access!
Buy the Complete B2B Digital Marketing Strategy toolkit for a low one-time fee by clicking the button below to finally profit from your digital marketing efforts!
P.S. Your membership includes lifetime access to annual content updates. With technology marching forward all the time, you’ll always be equipped with the latest advances in digital marketing.
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